To simplify, Uji Reserve is the most premium, exclusive matcha hand-made from start to finish, full of umami and natural sweetness. Uji Premium is a premium matcha that works great for recipes were matcha is the main ingredient and Uji Daily is our mid-range ceremonial grade Matcha perfect for daily use and beginners. There are different grades
within ceremonial, it's not just the two grades ceremonial vs culinary. For
example, ceremonial can range from the most premium quality to most economical.
During production the tencha leaves are sorted by colour and age (darker green to
lighter green, younger to older leaves). Uji Reserve uses the darkest tencha leaves (best), hand-picked during the first harvest from the youngest leaves by expert farmers while Uji Daily uses a blend of dark tencha leaves . Light tencha leaves are used
for culinary grade and will taste bitter and not smooth. For strictly tea
brews, we highly recommend the Uji Premium or Uji Reserve. If you want to make Matcha
smoothies, lattes, or incorporate into different recipes, we recommend Uji Daily. If you're a first time Matcha drinker, Uji Daily would be a great place to start. All of our Matcha is 100% natural, GMO, Gluten, Soy, Dairy Free.